A sustaining innovation makes better products that you can sell for better profits to your best customers.
Sentiment: POSITIVE
Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.
Your innovation can create new winners and losers; or at the very least, make existing companies look fresh and innovative by partnering with you. Everyone wants to align with market makers.
Innovation must lead infrastructure for a simple but compelling reason: Innovation produces new types of products and markets, and it is virtually impossible to know how to run those markets efficiently before they are created.
If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.
Innovation is taking two things that already exist and putting them together in a new way.
A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.
Innovation accelerates and compounds. Each point in front of you is bigger than anything that ever happened.
On the consumer level, the products developed by entrepreneurs help to provide more and better options that make life easier and more enjoyable in the everyday lives of the public.
An innovation is one of those things that society looks at and says, if we make this part of the way we live and work, it will change the way we live and work.
Innovation means change.
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