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The Law of Triviality... briefly stated, it means that the time spent on any item of the agenda will be in inverse proportion to the sum involved.

Personally I estimate about a third of my time is spent on author events, social media and traditional publicity.

When I ask people how much time they spend not doing their job - time spent on 'work-about-work' or phone calls or e-mails - people regularly tell me 60, or even 90 percent. So if Asana could take that down closer to zero, we could potentially double the effectiveness of humanity.

Once you articulate an agenda, you have to follow it.

In the end, you're measured not by how much you undertake but by what you finally accomplish.

The Ninety-Ninety Rule of Project Schedules - the first ninety percent of the task takes ninety percent of the time, and the last ten percent takes the other ninety percent.

Any task can be completed in only one-third more time than is currently estimated.

One item on my agenda is simply planning trips, setting them as goals, something to look forward to.

You never know whether the subject matter will click with the audience at that particular time. I wish there was a formula, you know, 'That plus that equals success.'

Business needs to push the agenda rather than waiting for it to happen.