Image is powerful, but image is also superficial.
Sentiment: NEGATIVE
It's kinda all about image.
The image is one thing and the human being is another. It's very hard to live up to an image, put it that way.
The word 'superficial' comes with such negative connotations, suggesting that whatever it is applied to has no value. But the emotional pull of beauty for its own sake cannot be underestimated.
Image means a lot. It is everything in the business that we are in.
Images in the 20th century had a unique power where image became divorced from reality, and often more important than reality... Buildings were judged - at least by members of our own profession - more by the way they looked in magazines than by the satisfaction people felt when using them.
When you're reaching out to people beyond the scientific community, image does matter.
In the age of television, image becomes more important than substance.
Making a pretty picture, an image, is a completely different thing from acting to camera.
There is this looking at the world as shapes and patterns and colors that have meaning, and you can't deny the superficial because the superficial is what meets the eye.
Art cannot result from sophisticated, frivolous, or superficial effects.