It's become my brand in a way, you know, speaking the truth even though it was not politically correct.
Sentiment: POSITIVE
I've never really been one to try to be politically correct. I just feel truth is truth, and sometimes I probably offend some people.
I was never totally what we would now call 'politically correct,' even in my most militant phase. I always liked good food, good wines. I suppose it was because I had total confidence in myself.
I do find it a bit disconcerting when your name becomes a brand.
When people use your brand name as a verb, that is remarkable.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
No one is going to understand your brand better than you.
You have to stay true to your heritage; that's what your brand is about.
Everything is politically correct nowadays.
To me, a 'brand' sounds evil.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.