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YouTube is becoming much more than an entertainment destination.

The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.

I think the next set of media companies are going to be created on the web and that YouTube is going to be a big part of that.

We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.

But reality television is here to stay.

I think the Internet has developed at this incredibly rapid pace because of net neutrality, because of the free nature of it, because a YouTube can start the way YouTube started.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

Reality TV is anything but.

YouTube is a platform, a distribution vehicle.