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You make your music, then you try to find whatever audience is out there for it.

You have to be willing to deal with the ups and downs of the music, the ups and downs of the audience.

Ain't nobody making music to not be heard and the easiest way to be heard is to be on the radio, but you should never compromise who you are, your values or your morals.

I want to make people feel certain ways when they listen to my music. Whether it's partying or going through relationship problems or grinding or getting dressed and feeling fly. I want to be who I am and have emotion in my music that affects people.

That's why I do this music business thing, it's communication with people without having the extreme inconvenience of actually phoning anybody up.

I don't think shoving my butt into people's faces will tell them anything about who I am. How is that connecting to your audience? What is that doing for your music?

If everyone in the music business were brutally honest about what their intentions were then you could sort things out, but it's all smoke and mirrors.

You've got a song you're singing from your gut, you want that audience to feel it in their gut. And you've got to make them think that you're one of them sitting out there with them too. They've got to be able to relate to what you're doing.

We have to make sure the music and the message and the words and all the elements come through in our songs and every time we appear in public.

The music industry is a world of smoke and mirrors: they tell you exactly what they think you want to hear. And they are bare-faced lying. I tend to stay away from that.