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If there is a good musical reason, I think it might draw more attention and sell, though it is not guaranteed. To make a record without a musical reason, you have to either be a pop star who sells automatically or just be lucky.

If anything, I want to be seen as a singer-songwriter rather than a pop artist.

I've always been a bit of a Jekyll and Hyde. I always feel that you should keep singles as commercial as possible so that the people can walk down the road and whistle a song. But on the other hand on albums I think you can afford to show people what you can do.

Most of all I want to make pop music that has something real behind it.

I want to make big-sounding pop records.

I think some people record songs and make records a certain way to cater to radio. If you're born to make commercial music that's cool. But if you're born to not make commercial records, maybe you're meant to cater to another market.

I'm very hands on with my music - I do all the artwork and everything myself - and the songs I write aren't necessarily the most commercial.

I'm a commercial-minded songwriter. I'm here to make a living and be on the radio.

If I was rich enough, I would love to launch my own record label. I would love to try and give all my musically talented friends a start in the industry.