The direct market has evolved into a machine that is very good at selling corporate-owned superhero titles published by two main companies: DC and Marvel.
Sentiment: POSITIVE
I grew up when comics were only sold in food markets and news stands, so the direct market is vital to me. The best way to make it stronger is if everybody buys my comics in multiple copies before they buy any others.
There is a healthy competition as there would be in any business. But we do not spend our days thinking about what Marvel is doing.
Unlike Marvel, we are not setting up redundant organizations for expertise that exists. We will track all DC properties to measure financial success.
Every DC or Marvel property is constantly getting reinvented because we love these characters. They're so iconic, and we want to watch them over and over again.
The decision to work with Marvel for a while isn't any sort of denigration of DC. I had a fantastic time there, I was treated extremely well, I have strong positive feelings about all of my editors and the DC universe of characters, and I look forward to hopefully working with them at some point down the road.
As a fan, I want all of the Marvel TV projects to be successful. I am a comic book fan.
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
I love creator-owned comics. Most of my favorite books these days are creator-owned, from stuff DC publishes, like 'Fables,' to books like 'Saga,' 'Fatale,' 'Hellboy,' and 'Courtney Crumrin.'
I love working at Marvel, but it was definitely DC that got me hooked as a reader.
Marvel has put out good product. DC has put out good product. Even Image has put out good product, as far as I'm concerned... although it's few and far between. But it's not getting recognized, no matter who's doing it.
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