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I opened the large central window of my office room to its full on the fine early May morning. Then I stood for a few moments, breathing in the soft, warm air that was charged with the scent of white lilacs below.

My daughter Lila loves the smell of gasoline - she always says, 'Mummy, keep the door open,' when I'm filling up the car. I've heard it is one of the most preferred scents in the world - maybe that's something to study for my next fragrance!

The Lilac Rose Collection isn't just about purple. It features dusty pinks and heather grays, which are more natural shades of purple and are perfect for creating a feminine smoky eye.

I love the scent of jasmine, honeysuckle, and orange blossom. They remind me of gardens and visits to the ocean I would make as a boy.

I'm a very big fan of winter-flowering shrubs and bulbs. You have the smell, you have the color - it's really like a present from God when something like that is in flower in the middle of the snow.

Where I am they can smell out a hurricane. My house survived Hurricane Hazel, but it didn't get past Hugo.

Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.

I grew up in the African bush in Malawi, Tanzania and Uganda, which is my thing. I love the smell of the dust as you bump along in a Land-Rover. I go back there often.

The snowdrop and primrose our woodlands adorn, and violets bathe in the wet o' the morn.

As a child, our house had a backyard lined with roses tended vigilantly by my mother. So the fragrance fills me with nostalgia for my youth.