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I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.

Hip hop has been an integral part of my life and my whole career. I started off doing videos with Ice Cube and Dre and Mary J. Blige and TLC.

I am a hip-hop fanatic, and rock fanatic.

I got into hip hop from my uncle; he was always playing us Kool G Rap and Big Daddy Kane. He was a bad boy, and my mum was not really happy that I was hanging out with him.

My brother's been producing rap music and hip-hop for maybe 10 years.

I started off as a rapper from Thunder Bay, Ontario, believe it or not. There was a little group of 10 or 12 of us that would get together and copy each other's cassettes. So I was a rapper first, and it was that music that got me into this great entertainment world and got me out of Thunder Bay.

I am a hip-hop artist, as you probably know. My hip-hop name is Big Smalls.

I am hip-hop!

I'm a real genre jumper, but all good music belongs to the same family. I love Dave Sitek, a producer I've been working with a lot since I moved to L.A. He will change the game.