This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.
Sentiment: NEGATIVE
There's a lot of bad information about TV Azteca in the market, but that's always an opportunity for smart and savvy investors.
Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.
I'd really love to get back into commercials, actually. I love how quick and breezy they are. And honestly, they pay really well.
I think the market is always going to be around. The goal is not to say, let's get rid of the market, because the market does render a huge number of services, and I don't want to have a fight about the price of something every time I buy a book or a bottle of water.
I have turned down so many major advertising bids because I think either the time isn't right or I'm not.
The 'Evening News' is going to have a long run, both as a broadcast and as a presence online and on cellphones. It is a franchise with a very rich tradition.
I don't know anybody in the opera business who isn't worried sick about how best to reach out to underpaid millennials who were suckled on the new on-demand pop culture, which supplies them with cheap, unchallenging amusement around the clock.
Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of the Yellow Pages to the world of searching online for local information.
The television business is based on managed dissatisfaction. You're watching a great television show you're really wrapped up in? You might get 50 minutes of watching a week and then 18,000 minutes of waiting until the next episode comes along.
The infomercial business has been good to me.