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When the Olympics and World Cups come around, that's when you see the real outpouring of support that there really is for female football.

In a bigger picture, all over the world is a boys' club.

The thing I really look for in this business is there are guys who are into football and there are guys who are in the profession for other reasons.

Football in Brazil is seen as a masculine sport, even with a lot of people accepting the female sport.

I think we're actually the only sport that has a mix of men and women competing together. The majority of other sports are separated by gender.

In terms of soccer, it wasn't really a thing that girls did. In England it more kind of Net Ball and Hockey and stuff like that in athletics. It's to each their own, really.

We've got our football where no one wears anything and the guys are in little shorts and they beat the crap out of each other, and they can catch it and they can kick it, and it's the only place it's played in the world.

And of course in America you've got American football and baseball and all those other ball games, soccer has become a little niche that the women have kind of filled.

As football gets more globalised, it's probably more important than ever to have one or two players in your team who have grown up in the same streets or been to the same schools as the hard-core fans.

Soccer is one of those sports that pulls in a universal audience in terms of demographics.