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You make your music, then you try to find whatever audience is out there for it.

Going to a concert can sometimes be very difficult. It can be a long journey. There's the ticket prices. But when the music goes to the community - not the community coming to the concert - they say, 'Wow! I didn't know that this music was so amazing!'

There are three things we need to do for a band. We need to make a great record; we need to get the record played; and we need to find an audience for the live shows.

Music is a performance and needs the audience.

But, of course, one relies on the everyday people who just simply like your music, for whom you may not be a hobby but they enjoy being in your presence at a concert.

We saw a need to develop a community for artists to get their music out to the masses. With MySpace, when they went out on tour, they could actually tour nationally. The band might have 20,000 friends on their list and send out a bulletin saying, 'I'm going to be in Austin on Tuesday night. Come see our show.'

Most recently we've been working in concert situations rather than clubs. because there aren't too many rooms there like Ronnie Scott's, that are pure music rooms, where people come specifically to listen to music.

I think fans going to concerts expect more today in terms of meeting and things. It's cool - I get it because of how the Internet has made things much more personal for fans to follow with Facebook, Twitter and everything - but I also think it's kind of hindering because it takes from the music in a way.

It's a luxury to not have to just be performing with other people to have my music heard.