Radio as we know it is pretty much changing completely.
Sentiment: POSITIVE
Whenever there's a new form of media, we always think it's going to replace the old thing, and it never does. We still have radio, however long after TV was introduced.
Radio is a really strange business now, too. There's a very narrow door and a very few people control what gets played.
Every time a new technology comes along, we feel we're about to break through to a place where we will not be able to recover. The advent of broadcast radio confused people. It delighted people, of course, but it also changed the world.
For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.
Radio is immediate.
There are major advantages to remaining out of the radio for a long time before we have something that crosses into the mainstream properly.
I've had so many people tell me that they are shocked that AM radio still even exists with all the different listening options.
I think we're going to have to forget about the radio and just go back to word of mouth.
Radio, in a way, is preaching.
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.