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My goal is: I'm not trying to be snobby, but my clothes are not for everyone, not for every Hollywood celebrity. There is a designer for everyone, and a celebrity for every designer.

I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it's good for business, so brands fight for the red carpet. Me? I don't like it, because fashion becomes a job about dressing celebrities. And it's a bit boring.

As a designer, you have to solve a lot of problems. Even though people are wearing clothes that are supposed to look beautiful, they'll have to do all kinds of things.

We live in the Facebook era. I think everyone, not just celebrities, have an unprecedented level of self-awareness, of presenting yourself to the world. The truth is, it starts with how you look, and that goes into how you dress.

When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.

If I was a fashion designer just following trends or designing for celebrities, I would not be fulfilled.

It's important to find what really suits who you are, because style isn't only what you wear, it's what you project.

You have to be savvy to be a celebrity. You have to create a personality and shove that out. It just seems fatuous to me. Professionally, it's a good idea. But I can't do it.

I'm sure every designer has a certain person in mind who they would ideally like to wear their clothes, but the problem is that a lot of the time that person doesn't actually exist, unless she is a 15-year-old model.

With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.