If you're not out front defining your vision, your opponent will spend gobs of money to define it for you.
Sentiment: NEGATIVE
If you have a vision and you are trying to accomplish something, you have to be competitive, or things are going to slip by you.
If you don't have that vision for the end goal, you have no clue where you're going, and you're going to work very hard to go nowhere.
Vision looks inward and becomes duty.
A campaign is about defining who you are - your vision and your opponent's vision.
Real vision demands that we make tough choices. Real vision is responsible and it is paid for.
A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.
But if the vision is strong enough, and your goals are steady, and you believe, pretty soon you bring other people with you.
When I'm starting a race, I just completely narrow down my vision and focus on what's directly ahead of me.
When a plan or strategy fails, people are tempted to assume it was the wrong vision. Plans and strategies can always be changed and improved. But vision doesn't change. Visions are simply refined with time.
Without vision you don't see, and without practicality the bills don't get paid.
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