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My approach is to treat writing very much as a job.

If your purpose is to make money, you shouldn't get into writing.

I'm a workaday writer.

I think I'm a writer, and it's my job. People in other professions are expected to do their jobs all the time. Why shouldn't I?

It's not like being a writer is a very lucrative career, but you know, you just know when you've found what you're really meant to do.

I started in business journalism from the outside, so when I started writing about markets and business, I was struck by the fact that markets seemed to work well even though people are often irrational, lack good information and are not perfect in the way they think about decisions.

I get so used to working with writers that my prime occupation is development.

One of the things I learnt over the years is that there is a craft to writing, like there is a craft to acting. I hadn't done my apprenticeship as a writer. I did try to be a writer for hire but I'm not any good at it.

Most people won't realize that writing is a craft. You have to take your apprenticeship in it like anything else.

Those who write may think they know their target market. They may even feel they can shape the work to fit it. If this is true of you, you have more control over your creative process than I do. Even so, I humbly submit that you try letting your writing shape your target market instead and see what happens.