We make decisions every day about what we're going to eat. And some people want to buy Nike shoes - two pairs, and other people want to eat Bronx grapes and nourish themselves. I pay a little extra, but this is what I want to do.
Sentiment: POSITIVE
We have such an embarrassment of riches when it comes to choice. Do you want to hike in the Alps? There are 300 pairs of shoes you can order within the next 10 minutes. You have your choice of everything.
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
I make a fair amount of my food choices for environmental-type reasons than nutrition or taste. I'm trying to minimize impact, which is something most people don't necessarily think about when they're shopping.
We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Only buy clothes that you plan to keep forever. It's important to see trends for what they are: a game.
I love to shop, especially in retro stores. I have about a million pairs of old-school sports shoes like Adidas, so that's probably my biggest vice.
I personally approve all the shoes that go into production, and I have a level of involvement with the factories that other people don't have.
If you're able to help some people and make them smile and make them realize that life is good, then that's worth so much more than buying a pair of shoes.
The easier things are to buy, the more we consume.
Always wear expensive shoes. People notice.