Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell.
Sentiment: NEGATIVE
All businesses need images to sell their products and services.
Stock photos are used everywhere on the Net. Chances are, the website you are on right now uses stock photos somewhere - maybe as the featured image of the blog post. This also means that there will always be a large market for stock photographers.
Shutterstock has evolved from an image-based marketplace for small businesses to a much broader platform, with a large and expanding addressable market opportunity.
As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need.
I started Shutterstock out of my own need. I'd previously created a few software companies, and each time, I struggled to find affordable images to use on my websites.
A good advertisement is one which sells the product without drawing attention to itself.
Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest.
The only way to advertise is by not focusing on the product.
It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.
Advertising is totally unnecessary. Unless you hope to make money.
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