If I do a certain number of ads, I have to do a personal project in between, just for my own sanity. I still consider myself a punk-rock kid.
Sentiment: NEGATIVE
I've done many ads because that's my new career. It's an inspiring extension for my mind.
I'm creative. I can't relax unless I've got some project on the go. I'm somebody from art school, and art school during the punk era, when you just had a go at whatever came along.
I gotta be involved. I still write ads; I still run around and rally the creative people.
I am very active on the Internet. In 2007, I made one film every day and posted it on my website. That was a 365-day project, really exhausting, but I still put a lot of stuff on - from life, friends, my own life.
I am essentially a hack, a commercial person. If I had a hobby, I would immediately make money on it or abandon it.
I enjoy punk, the attitude as well as the music, but I don't feel like I have to be a carbon copy of it and invite all this controversy just to be punk rock.
I struggle as a writer, and I'm convinced that if I was at school now, I'd be termed as having ADS. Two minutes and I'm drifting.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
People always try to find my agenda, but I don't really have one. It's safe to say that I make pop, but I think that I'm doing important music, too. I've just always done what I wanted to do.
You promote your films; it's part of your job. You do the magazine covers and stuff, and then I try to live a really normal life. I definitely don't try to make it into any more craziness than it is.