People repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term reproductive success loop over generations.
Sentiment: NEGATIVE
Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.
It's human nature to keep doing something as long as it's pleasurable and you can succeed at it - which is why the world population continues to double every 40 years.
Evolution acts slowly. Our psychological characteristics today are those that promoted reproductive success in the ancestral environment.
Maturity is achieved when a person postpones immediate pleasures for long-term values.
What we are only now beginning to fully realize is that in seeking material pleasure too constantly, the capacity for enjoyment or fulfillment decreases and eventually becomes exhausted.
It may part of a one way evolution... or it may be we are currently on the downside of an innocence cycle where one day, with an up cycle, sweet will be entertaining again.
The discovery of the habit loop is important because it reveals a basic truth: When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks.
Human decision-making is complex. On our own, our tendency to yield to short-term temptations, and even to addictions, may be too strong for our rational, long-term planning.
I think it's tragic that we have this human capacity, which appears to be hardwired, or so the evolutionary biologists say, for collective joy. We have these techniques for generating it that go back thousands of years, and yet we tend not to use this.
It's the same thing that drives people to want to experience sexual pleasure or have one too many drinks. We all want to experience the other, and to get out of our daily existence.
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