The SEC has actually progressively loosened up the rules and recognized the value of social media, but the goal is always going to be to get information out as broadly as possible as quickly as possible.
Sentiment: POSITIVE
With the evolution of social media that includes blogging, Facebook, and Twitter, who and how information is delivered has changed tremendously. The landscape for news is a different place, and people have to accept that.
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Facebook and Twitter have a ton of information they're trying to make sense of.
Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.
Twitter has a several-hour advantage in getting information.
The important thing to remember with the Internet is that there are large companies that have an interest in controlling how information flows in it. They're very effective at lobbying Congress, and that pattern has locked down other communication media in the past. And it will happen again unless we do something about it.
I am not a fan of Facebook or Twitter. They both allow too much information to be available and they make privacy a thing of the past.
You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.
I understand Twitter has become popular among politicians. This technology allows them to stay in perpetual contact with their constituents. The electorate now has instant information about what politicians have been up to.
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