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I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.

I think the best kind of virality is a product that people like so much that they just want to tell people about it.

People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.

I like BuzzFeed, and I understand the pressure that online reporters are under. But I think everyone agrees that, despite all the awesome kitten gifs, they're still obligated to be skeptical of government officials and ask the right questions.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

It's very easy to make a viral video, but longevity and consistency, that's hard.

Most of my stuff hasn't gone viral. I have been successful on YouTube and I'm very proud of the stuff that I've done, but compared to the people who are actual internet stars and making a living off of it, my views are nothing.

When I gave a talk at TEDx, I thought that if I did a good job, the video might go viral.

With my channel, and what people associate with Internet, most people think it goes viral, you become this huge thing super quick. I never had an explosion or a huge thing. It's just been something that has progressively been growing. It's been building.