The U.K. has been very progressive about on-demand, and the iPlayer has been a great invention. It has trained a generation of viewers to expect on-demand - unfortunately, it trains them to expect free!
Sentiment: NEGATIVE
BBC3 even started their biggest shows, like Jack Whitehall's 'Bad Education,' they premiered on the iPlayer a week before it went on TV. I think it should always be at the forefront of what is fresh and exciting, and therefore it should be the first channel to exist online.
One of the things I miss most about the U.K. is political TV, and I have one of those little gadgets, which means I can download British programmes illegally - that's why it's a guilty pleasure.
I am away so much, so I rarely see live TV, but I use iPlayer to catch programmes.
Most companies that are great at something - like AOL dialup or Borders bookstores - do not become great at new things people want (streaming for us) because they are afraid to hurt their initial business.
It horrifies me how much it costs to put on shows now, mainly due to EU regulations. The freedom to be entrepreneurial is no longer there. It's a massive business now.
I think that network TV is going to either have to reinvent itself or it's going to have to be more competitive - there are just so many options now with streaming and everything.
The combination of cheaper and more widespread broadband and increased mobile usage is turning us all into independent viewers.
This Network Generation have grown up in a connected world. With Skype, Facebook, Twitter and the Internet, the world is at their fingertips via their smart phone. They find the idea of watching TV programmes at a time to suit the broadcaster quaint and old-fashioned.
'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however.
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.
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