The Fiesta Tour McDonald's exhibit is a one-of-a-kind compilation of items and great moments in Latin music history. Every item has a unique story, including the outfit which I wore during the 2008 Premios Juventud awards.
Sentiment: POSITIVE
I love the opportunity to wear something really special and go to a wonderful event at some great cultural institution.
Museums are like sports stadiums, hotels and hospitals: they are in the category of captive-audience dining.
I got invited to what's called the Gifting Suite in Toronto. I had the day off, so I thought I'd go and see what's what. You come out laden with wonderful stuff. Apparently, if you go to the Oscars, you get given things like iPads. Not that I'm in it for the swag.
You have to have an awareness of where you're going, what the event is, what you're promoting, and who the audience is. That always informs the way you dress.
One of the things is challenging yourself to do a Rome show when everybody's done a Rome show. To find some aspect of food culture or chef culture that people can look at in a new way.
Going to the conventions, seeing the incredible amount of love that people put into their clothing, costumes, gadgetry, and art of all kinds, is a huge treat for me.
The fiesta of soccer, a feast for the legs that play and the eyes that watch, is much more than a big business run by overlords from Switzerland. The most popular sport in the world wants to serve the people who embrace it.
I prefer to see a good exhibit sponsored by a brand than a bad exhibit due to lack of funds.
In Brazil, you buy tickets to go to the stadium to watch the carnival, but in Trinidad, you buy a costume and take part. There are very few things that can rival that experience.
Happy to see that the Automobile Club of Monaco, opened its doors to the public to attend a considerable event. The promotion of this event will be made by the image and by the text, but still by word of mouth.
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