Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.
Sentiment: NEGATIVE
A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever.
The sponsorship offers have been amazing. I have to turn down a lot.
Organizations are trying to save extra money. Players are trying to get extra money. That's the way it is.
I had plenty of offers to do sponsorships and TV commercials, but it's just not in me. I would love to get that out of me, but I just don't feel comfortable with it.
To be brutally honest, it's simple economics. If they want to come into cycling, sponsors need to know the team they are funding is clean, otherwise the risk is just too great.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
It's competition that forces companies to get out of their complacency.
Sponsorship involves putting your own political capital at risk, so they are going to help that person to succeed. Women get promoted; they don't get sponsored. Women know they are on their own if they get that promotion.
The big companies are the private industry. But they're faced with a short-term need to show a profit in short-term.
So it takes years to make a solid company.
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