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There will be four ancillary shows on the MyMusic channel, and we'll be updating an entire blog with up-to-the-minute music news. You can visit it like BuzzFeed or Pitchfork and get album reviews. It's all as part of the sitcom experience, written by the characters.

From Benny Fine

We look at 'MyMusic' as the future of the sitcom.

From Benny Fine

We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real.

From Benny Fine

We are always taking a hard look at how life was in the past in coming up with interesting subject matter for our various series, and remembering how much I used to want an encyclopedia as a kid made me realize wanting a set is very unlikely for teens today, and that conversation would be interesting.

From Benny Fine

It's very rare for the Internet to have a successful narrative show like 'MyMusic.' It's really a case study for what is the future of the sitcom.

From Benny Fine

That's part of the 'MyMusic' idea: things that work online are the things that don't stop. If you go off the air for a long time, there's a concern about losing certain fans and momentum.

From Benny Fine

As a creator, I want my content to be where people can watch it.

From Benny Fine

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

From Benny Fine

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

From Benny Fine

Benny Fine

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