Quote

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

If your music is great, you will have fans, not because you have spent time chatting on social media.

I interact with my fans mostly through Twitter, and I like to do livestreams about every two weeks, where I say, 'Ask me anything!' and I just sit there with my computer for 15 minutes, taking a break from work, and answering their questions.

I hadn't realized the number of people that are still interested in listening to what I am doing, people I would never know about if not for being online.

The Internet's been so great, and it's so nice to have fans do nice, elaborate websites, but I think the downside is some of the things... for real fans to go on and see that 90 percent of the information isn't true or to see pictures that aren't really me.

I think the Internet is going to open up a lot of possibilities with music, and the shake-up of power is exciting to me.

Online is such an important platform... it's all one giant melting pot of talents. The times are changing. It's just art now. You can share your audiences with everyone, and it's exciting.

When you work online, staying on the Internet more than you need to feels like being at the office after hours.

For me, the Internet's like music. I don't like working without it. I will tune it out for hours at a time, as I get lost in the work, but I'd know if it wasn't there. If that makes sense.