A lot of times, when I interact with someone for the first time, I don't want to see the presentation.
From Brad Feld
The pitch should be very clear about what you are doing, why you are doing it, and why I should care. If you can cover those things quickly and precisely, it's easy for me to decide whether I want to spend more time with you or not.
December used to be very difficult for me. For many years, I fought the transition to the new year, was generally exhausted at the end of the year, and just wanted to hide. I described myself as a 'cranky Jewish kid who felt left out by Christmas.'
So many companies talk about increasing the number of prospects at the top of the funnel, but they spend remarkably little time making sure actions are taken - on a daily basis - to make sure these prospects convert into paid users.
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