We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
From Charles Lincoln Neal
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
We embrace the shoestring budget. We like being limited by the constraints. It inspires creativity. I don't know what we would spend money on. We don't hire actors. We see budget constraints as a personal challenge. We're like survivalist local commercial directors.
We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.
It's always helpful to pick our fans' brains to see what their favorite videos are and to figure out what the momentum of our channel is. Not just based on views or likes or dislikes, but anecdotally.
2 perspectives
1 perspectives