The power of social media is it forces necessary change.
From Erik Qualman
You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
It's about listening first, then selling.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
The easier things are to buy, the more we consume.
Language is always evolving. It's difficult to read Shakespeare now because language has shifted. Similarly, kids these days can get to the point really quick in about 140 characters or less because of these new tools.
That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.
Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
Everybody's got the mindset that everything should be measurable.
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