When I came into the CEO office, I basically changed the entire management team. We knew that we had to change the company, so we needed a new set of leaders.
From Hans Vestberg
What was really tough for me was that Lars Magnus Ericsson founded Ericsson in 1876; we've always had a consumer product. And I'm the 16th CEO of Ericsson, and I decided that we don't have any consumer products anymore.
When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.
I manage my business; politicians are doing their business. I can only work within their rules and regulations. I can't pick up a political fight.
I believe in free trade. I don't support regulating trade prices between different regions. Our point of view is we don't want trade barriers between different countries.
There are so many devices that can receive video, creating complexities, because suddenly you can have a TV, laptop, smartphone, pads. And they are of different sizes. It's clear that you need to standardise and get a much more efficient TV delivery.
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