I really don't like to take the easy way out, if I can help it, on anything I do, I like to really make it a challenge. I don't know how to create by taking the easy routes. I've tried, you know, I've tried to let myself, but I always struggle to compensate.
From Jack White
If you have twenty guys in the room and you just bring in one girl, you change the entire mood and everyone plays different.
Vinyl is the real deal. I've always felt like, until you buy the vinyl record, you don't really own the album. And it's not just me or a little pet thing or some kind of retro romantic thing from the past. It is still alive.
I think the sensitivity that you need to create certain things sometimes would spill over into things that shouldn't have bothered me.
This generation is so dead. You ask a kid, 'What are you doing this Saturday?' and they'll be playing video games or watching cable, instead of building model cars or airplanes or doing something creative. Kids today never say, 'Man, I'm really into remote-controlled steamboats.'
We have a secret project at Third Man where we want to have the first vinyl record played in outer space. We want to launch a balloon that carries a vinyl record player.
There's Catholic guilt about things, then there's the guilt of being the youngest of 10, so when nice things happen to you, you're not really allowed to enjoy them.
There aren't that many things left that haven't already been done, especially with music. I'm interested in ideas that can shake us all up.
I'd make a White Stripes record right now. I'd be in the White Stripes for the rest of my life. That band is the most challenging, important, fulfilling thing ever to happen to me. I wish it was still here. It's something I really, really miss.
With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.
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