Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
From Jay Chiat
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
4 perspectives
3 perspectives
1 perspectives