I like the Gap ad, the khaki one. I liked that.
From Jay Chiat
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
It's hard to build a brand, competitively, and tell people what you do as well.
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