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Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.

From John Battelle

As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.

From John Battelle

The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens, we certainly all cheer (and perhaps secretly hope it happens to us). But the fact is, we make media because we don't know what else to do with ourselves. It's how we're wired, so to speak.

From John Battelle

Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.

From John Battelle

I'm quite certain the Windows 8 team is preparing to market IE 10 - and by extension, Windows 8 - as the safe, privacy-enhancing choice, capitalizing on Google's many government woes and consumers' overall unease with the search giant's power.

From John Battelle

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

From John Battelle

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

From John Battelle

Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at a corner market in New York City.

From John Battelle

I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for all its supposed perfection, has all kinds of wrong baked in - and the screen is just far too small.

From John Battelle

The Nexus 7 is about the same size as a Moleskine notebook, and it just 'feels' like the right form factor for doing all those things you want to do on a smart phone, but can't quite do in the right way. It's not too big, and not too small - just right.

From John Battelle

John Battelle

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