Author

Some of the things I did in my early career were massive learning curves because I had no one to guide me. You learn very quickly because it costs you torment and trouble.

From John Caudwell

Business is about being the best that you can be, and there are always glowing examples of people that we can all learn from.

From John Caudwell

Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

From John Caudwell

My second business would have succeeded but for competitors' jealousy. I was selling motorbike gear cheap, but the people I was undercutting complained to the manufacturer and cut off my supply. It showed me how corrupt business can be. When I sold phones, the same thing happened, but this time I was ready.

From John Caudwell

I was bullied at school for my red hair; today I still come out fighting hard. I give as good as I get. In business, it's about finding solutions, not being rolled over.

From John Caudwell

Business gives you a massive high. Doing a great deal, coming up with an inspirational solution... It's very addictive. But it doesn't last long. In isolation, it's a bit sterile. It doesn't reward the soul.

From John Caudwell

My favourite thing is to come down to London from my home in Staffordshire in the helicopter and then get my bike out of the back and cycle into London. It's wonderful.

From John Caudwell

I would be the first to say that while a lack of money can cause misery, money doesn't buy you happiness.

From John Caudwell

The only really important thing, at the end of the day, is your health. If you haven't got that, then all the money in the world isn't going to bring you happiness.

From John Caudwell

I make no apology for wanting to make a profit - the more I make, the bigger percentage will go to charity. So most of the work I do now is motivated by that.

From John Caudwell

John Caudwell

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