It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects.
From Jon Oringer
I opened up Shutterstock to the whole world. I created a contributor community that anyone could give stock photography a shot.
I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy.
Anyone can contribute images, and we sell them to designers and agencies all over the world.
I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.
We look for the scrappy entrepreneur: the kind of person who will get things done without looking to spend money right away.
As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need.
The best thing is to go public only when you're absolutely sure that's the right move for the company. And in order to make sure that is the case, you need to have as much control over the company as possible, which means not giving up control early on.
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