I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy.
Sentiment: POSITIVE
The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.
What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyer's mentality.
Customers don't just want to shop: they want to feel that the brand understands them.
Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.
I like to see people enjoy using my product. This is the mission of an engineer.
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