When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.
From Lionel Sosa
Immigrants have always come into the country with low levels of education. Whether it's the Irish or Italian or Polish, here is the land of opportunity. It's where people come in at the bottom and build themselves up. To try to bring in people who have already made it is un-American.
From Lionel Sosa
When you're a Republican Latino, you're traveling uphill on a lonely road. Still, it's the road I prefer. It has led me to opportunity far beyond my dreams. I've worked on eight Republican presidential races, as well as for some of the world's largest corporations, all because the doors of opportunity, not the doors of welfare, were open to me.
From Lionel Sosa
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