Ferrari, together with my family, is the owner of my heart.
From Luca Cordero di Montezemolo
I don't believe in the electric cars, but I strongly believe in hybrids.
India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-sized companies. It is extremely important for both to do joint ventures.
We do not invest in advertising... So racing is the best advertising for Ferrari.
'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.
With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.
I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.
I don't like nouvelle cuisine, too small bits. I like to have a nice wine, nice pasta, tomatoes.
Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important.
I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party.
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