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We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new transmission lines, and ensuring cleaner, healthier lives.

From Lynn Jurich

With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it.

From Lynn Jurich

For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook Environmentalists are changing the face of the market and the planet for the better by demanding that going green saves you money.

From Lynn Jurich

For a lot of people, one of the reasons they don't like to work for founders of startups is that they can be sensitive and protective around what they've built. You have an emotional attachment to the early marketing and technology materials, and you don't want to hear that anything's wrong with them.

From Lynn Jurich

Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying.

From Lynn Jurich

For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn't get to earlier. Plus, I never waste time at the mechanics or gas station.

From Lynn Jurich

It's common for cultural shifts to start with young, urban adopters before going mainstream.

From Lynn Jurich

As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able to access things they simply don't need to own, and they'll save money and live better, cleaner, green lives doing it.

From Lynn Jurich

Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

From Lynn Jurich

There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment.

From Lynn Jurich

Lynn Jurich

Notable Quotes

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