Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
From Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
We shape our tools and afterwards our tools shape us.
Canada is the only country in the world that knows how to live without an identity.
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
We become what we behold. We shape our tools and then our tools shape us.
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
A point of view can be a dangerous luxury when substituted for insight and understanding.
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