I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
From Marshall McLuhan
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
Diaper backward spells repaid. Think about it.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
American youth attributes much more importance to arriving at driver's license age than at voting age.
The more the data banks record about each one of us, the less we exist.
The new electronic independence re-creates the world in the image of a global village.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
We drive into the future using only our rearview mirror.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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