Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'
From Peter York
Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.
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