We can't put up a movie that looks beautiful but doesn't have substance.
From Rich Moore
The challenge is, how do you take someone who's supposed to be a villain and make that appealing and lovable? You have to empathize with him and put yourself in his shoes and root for him and want him to have the things he wants.
Being able to make a comedy at Disney was really appealing.
The hallmark of a good comedy is that it can make you laugh, but it can also take you to the point where you're in love with these characters, and you want to see them be happy, and you want to feel that emotion for them.
I would say that what we called the Pixar sensibility goes back even further. It is kind of a CalArts sensibility because so many of the people who are creative instrumental people at Pixar came from that school.
It seemed like, when I was a teenager, there was a video game everywhere: they were in 7-Elevens, movie theatres, pizza shops; they were everywhere.
I like giving the audience a lot of stuff to look at, and rewards for repeated viewings and paying attention.
A good movie makes the audience feel like they've journeyed with the characters.
We try lots of stuff. We throw it against the wall, and the stuff that sticks stays in the movie.
I'm really excited that the studio is trying, because when I began my career in the early '90s, late '80s, Disney was not something - though I respected it and liked what they were doing in those years - it's not like I thought I wanted to be a part of that studio right now.
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