There are a lot of visual marks that have to be hit, and lines that need to be said in a right way - so there wasn't really any improvisation on the set when it came to the bulk of the script.
From Simon Pegg
We work with every one of them to see if their character wouldn't say a certain thing or if something is worded awkwardly - we work with them to rectify that.
The simple fact is that what you see on the screen is pretty much real.
The only spoof I think is the title, which was just we thought of very early on and it kind of stuck.
There are actually quite high profile British TV star cameos in it that you probably wouldn't even notice, that the British wouldn't even notice, let alone the American audience.
We don't watch the film anymore because we've seen it so many times, so we'll introduce it, walk out and we'll come back in right about when I wake up in the morning and walk over to the shop and everything's changed.
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