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I am not a religious person myself, but I did look for nature. I had spent my first sabbatical in New York City. Looked for something different for the second one. Europe and the U.S. didn't really feel enticing because I knew them too well. So Asia it was. The most beautiful landscapes I had seen in Asia were Sri Lanka and Bali.

From Stefan Sagmeister

I didn't think that personal style had much value in graphic design.

From Stefan Sagmeister

Any excuse to get away from the computer screen is welcome.

From Stefan Sagmeister

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

From Stefan Sagmeister

I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic.

From Stefan Sagmeister

I had discovered that I'm much less special than I thought I am. So whatever I find true for myself, other people might also relate to.

From Stefan Sagmeister

In running, I know that I can train as much as I want and I'm never going to break the world record for the five miles. It's partly genetics; I'm just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?

From Stefan Sagmeister

People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers.

From Stefan Sagmeister

I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.

From Stefan Sagmeister

I run a design studio in New York. Every seven years, I close it for one year to pursue some little experiments, things that are always difficult to accomplish during the regular working year. In that year, we are not available for any of our clients. We are totally closed. And as you can imagine, it is a lovely and very energetic time.

From Stefan Sagmeister

Stefan Sagmeister

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