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I'll always protect what I'm working on. Which is why more and more of it is stuff only I can ruin.

My business is the art of balancing the need to make money with the desire to create.

I'm a creative consultant, whatever that means.

I feel that my job is to create an atmosphere where creative people can do their best work.

Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.

I look at building business as a creative process that I enjoy.

I need to find a way of retaining creative control.

Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised.