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With Typekit, you sign on, you pay a single subscription fee. We're including that as part of Creative Cloud.

Ideally, in the future, you'll just pay your cable company for the stream, which you'll be able to watch and manipulate through whatever means on whatever devices you like.

Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the app store, and now we know that from publishing.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Oh there are lots of doctors and medical professionals out there who buy my devices at whole sale price.

Apple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.

What Spotify pays me is not even enough to pay the musicians playing with me or the people working on the discs. It's not working. Something is going to have to give.

We realized we had high-volume marketplace as a platform. Anyone can come in and buy with a subscription.

You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.